SEO also known as Search Engine Optimization is the most excellent technique to promote any website efficiently and afford ably. Suggestions and questions concerning SEO are many and vary depending on your website. In this post, you can learn the answers to some of your more common and more curiosity-driven questions.
Can SEO Help My Website Or Is It A Scam?
SEO is a valid, re searchable and proven method of promoting your website within the organic search rankings. Many web professionals attend online schools and courses to learn advanced SEO techniques. As there is no surefire method to guarantee your website the top spot with SEO, letting professionals handle your SEO, will give you access to their toolbox of techniques and a much higher likely hood of getting that top spot for your key word.
Can SEO Really Be All That Effective?
Businesses which employ valid SEO Professionals, find that they can attract more traffic to their website without the need to buy visitors to their website, through Pay Per Click (PPC) advertising. PPC is a great platform to get short term results but once your budget is exhausted you will not receive any more clicks. SEO is about optimising your website and getting you found for your keywords. SEO has long term benefits as once your website has been optimised it can maintain its ranking with little effort.
How Much Does SEO Cost?
This is also worked out by many factors and is dependent upon your SEO professionals. Most SEO professionals will only agree to work on your site for a minimum of 3 months, to start generating results. However, the cost per month or year with a quality SEO Provider, is significantly cheaper than a pay-per-click advertising campaign run for the same time frame.
Do I Have to Keep Doing SEO Forever?
The simple answer is yes but this does NOT mean that you have to spend money which you do not have. A quality SEO campaign should increase your website traffic and conversions within two months, so significantly that it will more than pay for itself and allow you keep maintaining your SEO. Once you have spent money on the initial investment I would recommend that you keep your SEO ongoing with a smaller investment to allow SEO campaign to continue to build on its success.
If, after two months, you are not beginning to see a significant improvement in rankings and traffic…shop for other SEO Providers. Remember that search engines cannot be coerced to rank at will, so it WILL take some time in the beginning, but you should have noticeable results within three months.
When Can I Start Using an SEO Service?
You can start a strong, valid SEO campaign immediately. Contact your SEO site professionals (or get a reference from an actively online business) and talk to the pros about your goals for the future of your website. Ask them about all of the options available, have them quote a price for you, and be sure to understand the budget requirements to receive steady, ongoing, new web content for your site.
What are the Downsides of Using SEO?
SEO is a tool and as with any tool, it can be abused. There are two types of SEO, White Hat SEO and Black Hat SEO. Consider these two tools in terms of investments, Black Hat SEO is a high risk investment that can supply good returns quickly but you can also loose it all overnight, White Hat SEO is like investing in cash, it is stable and proven, no risk. Make sure you ask your SEO professional if they plan to use any Black Hat techniques and the consequences if they are detected by the search engines. Users and search engines identify and mark spamming characteristics, so even this form of abuse is extremely short-lived. Otherwise, there are zero downsides to using SEO.
Can I do SEO on My Own?
Yes, you can. However, it is not recommended for two reasons: First, you must study, research and become extremely adept at using SEO, which is a huge, time-consuming process. Secondly, in order to achieve and maintain high search engine rankings, you must provide fresh, poignant, daily content for your site. This is not only time-consuming, but it can also be frustrating if you lack the knack for writing.
What is the Difference Between Hiring an SEO Company and Doing It Myself?
The difference is: everything. SEO Professionals have received extensive training and knowledge on the ins and outs of the search engine universe, how to manipulate various factors in your success, and to reach your goals quickly and efficiently. They have spent the time and effort on learning this trade so that you do not have to. They are computer, internet and programming experts. While you may achieve a small amount of success doing it yourself, the results from hiring a professional company are astounding.
What to do if you need some help?
Feel free to contact me if you have any SEO, WordPress or website questions using the form below and I will endeavour to get back to you ASAP.